Cost-effective leads for a photovolatic company

Mission Solar, a photovoltaic company based in Austria, started its journey two years ago. Initially focusing on small-scale solar projects, the company has quickly scaled its operations, establishing a strong foothold in the Austrian market. With the aim of becoming a leading provider of solar solutions, Mission Solar sought to increase its customer base and market presence through effective digital marketing strategies.

Objectives

1. Increase brand awareness and customer acquisition in Austria.
2. Drive high-quality traffic to the website.
3. Generate leads and conversions through targeted advertising.
4. Prepare for future growth through SEO.

‍

‍

💡 Strategy

‍

To achieve these objectives, we implemented a digital marketing strategy focused on Google Ads, with plans to integrate SEO at a later stage.

Phase 1: Google Ads Campaign

Keyword Research:

- Identified high-performing keywords related to photovoltaic solutions and solar energy in Austria.

- Focused on both general and long-tail keywords to capture a broad audience.

‍‍

Ad Creation:

- Developed compelling ad copies highlighting Mission Solar’s expertise, benefits of photovoltaic systems, and special offers.

- Used engaging visuals and clear call-to-action messages to attract clicks.

‍‍

Targeting and Budget Allocation:

- Set up precise geographic targeting to focus on key regions in Austria.

- Allocated budget strategically to maximize ROI, starting with a higher investment in high-potential areas

‍‍

Landing Pages:

- Created optimized landing pages to ensure a seamless user experience.

- Included clear information about products and services, customer testimonials, and easy contact forms.

‍‍

Performance Monitoring and Optimization:

- Regularly monitored ad performance and made data-driven adjustments to improve click-through rates (CTR) and conversion rates.

- A/B tested different ad variations to determine the most effective strategies.

‍

‍

Phase 2: SEO

Only little adaptions were done like creating the site architecture. More deeper work will be done in a later stage.

‍

‍

🎯 Results

Linkbuilding benötigt Zeit und neben dem Aufbau von Links spielte die Content Produktion auch eine große Rolle. Die Mitarbeiter vom Kunden lieferten jedoch einen guten Job, welche uns dabei unterstützte außergewöhnliche Ergebnisse zu erzielen. 

• Lead Generation: Lead conversion rates improved by 50%, resulting in a substantial increase in inquiries and bookings.
• Brand Awareness: Enhanced visibility in the Austrian market, establishing Mission Solar as a trusted provider of photovoltaic solutions.
• ROI: Achieved a high return on investment, with efficient budget allocation and optimization strategies.
• SEO: will be done in a later stage - site architecture was planned already so that correct pages start to ran

‍

‍

Our cost per lead is 44,18 EUR which is absolutely great.

‍

‍

‍

The orange line shows the incerase in organic traffic (light optimizations were done).

‍

✨ Conclusion

‍

The initial focus on Google Ads has set a solid foundation for Mission Solar’s growth in the Austrian market. By driving high-quality traffic and generating valuable leads, the company has successfully scaled its operations. The next phase will involve integrating comprehensive SEO strategies to further solidify Mission Solar’s online presence and ensure sustained growth and market leadership in the photovoltaic industry.

‍