Local SEO for a orthodontist with 3 locations

Dr. Pottbrock is a reputable orthodontist with three locations in Germany. Despite providing exceptional orthodontic services, Dr. Pottbrock's practice faced challenges in attracting new patients and enhancing its online visibility across all locations. The primary objective was to increase local search visibility and drive more patient appointments through effective local SEO strategies.

‍

Objectives

- Increase local search visibility for all three locations.

- Drive high-quality traffic to the practice’s website.

- Generate more patient appointments through improved online presence.

- Enhance overall brand awareness in the local communities.

‍

‍

‍

‍

💡 Strategy

‍

To achieve these objectives, we implemented a comprehensive local SEO strategy tailored to each location and optimized the following:

‍

Google Business Profile Optimization

- Created and optimized Google Business Profiles for each of the three locations.

- Ensured consistent NAP (Name, Address, Phone number) information across all profiles.

- Added high-quality images, service descriptions, and regular updates to engage potential patients.:

‍

Citation Building and Management:

- Built and managed citations across reputable local directories to enhance local search rankings.
- Ensured uniform information across all citations to avoid discrepancies.

‍

On-Page SEO:

- Optimized each location’s individual web page with relevant local keywords, meta tags, headings, and content.

- IIncluded location-specific content to enhance relevance and engagement for local searches.

‍

Content Creation

- Developed informative blog posts and articles addressing common orthodontic concerns and treatments.
- Created locally-focused content to resonate with the community and address specific patient needs.

‍

Link Building:

- Acquired high-quality backlinks from local health blogs, community websites, and reputable sources within the orthodontic industry.
- Engaged in local partnerships and sponsorships to boost local mentions and backlinks.

‍

‍

‍

🎯 Results

Within six months of implementing the local SEO strategy, Dr. Pottbrock’s practice experienced significant improvements:

• Website Traffic: Grew by 300%, with a noticeable increase in visits from local users.
• Patient Appointments: Online appointment bookings increased, driven by improved visibility and user engagement.
• Brand Awareness: Enhanced presence and reputation in the local communities, evidenced by positive patient reviews and increased local mentions.

‍

‍

We could triple the local traffic within the last 2 years.

‍

‍

‍

✨ Conclusion

‍

The tailored local SEO strategy significantly boosted Dr. Pottbrock’s online visibility and patient engagement across all three locations. By optimizing Google Business Profiles, managing citations, and creating locally-focused content, Dr. Pottbrock successfully attracted more patients and strengthened its position as a leading orthodontic practice in Germany. The continued focus on local SEO will ensure sustained growth and an enhanced online presence in the competitive orthodontic market.

‍