.svg)
For over 3 years, we have been working on the Maideasy project, focusing particularly on citations.
In 2023, we also decided to introduce several keyword domains, which will provide us with additional traffic and revenue.
We will now take a closer look at the Maideasy project, focusing especially on revenue, as this is more indicative in the local area than any significant traffic increase or domain rating improvement.
Just as a side note: Domain rating has almost no impact on local rankings – it’s primarily about a mix of citations and local mentions.
💡 Strategy
Maideasy came to us with a purely B2C business model. After a few months of consultation, we expanded the business model in agreement with the CEO and introduced a B2B segment.
Why B2B?
- More stable revenue growth
- "Better" clients
- Fewer new locations needed
Why are keyword domains now coming into play?
- Introduction of additional locations without traffic fluctuations
- Easier growth strategy along side our main domain
- Faster rankings achievable with keyword domains (require less backlinks)
🎯 Results
Link building, especially in the form of citations, is the most significant lever for local projects. Initially, the data for some locations was not consistently structured, so we had to make corrections as a first step. We primarily work with six locations simultaneously, though we have additional locations indexed. To steer a multi-location business correctly in the right direction, maintaining focus is always necessary.
- 🚀Increase in revenue from 500K to 2,3 million Euros
- 💰 High value Traffic is the most effektive way to increase revenue
The referring domains have also increased significantly. Naturally, we see some spam links among them, which we have received from competitors or are unavoidable in this niche.
Below is a chart showing the new domains:
✨ Conclusion
The most important thing is to build high-quality traffic and eliminate irrelevant traffic. The number of locations also plays a significant role, and it is crucial not to overextend. To manage this, we prefer to work with several keyword domains in addition to the main domain, securing rankings with multiple websites.
.svg)
.png)
